29 May 2026, Mumbai
Italian accessories leader Carpisa has officially launched its operations in India, marking its entry with a flagship store at Phoenix Market City, Bengaluru. Through a long-term licensing agreement with Neopolis Brands, the Naples-based firm intends to capture significant market share in the underpenetrated premium handbag and travel gear category. With handbags priced between Rs 4,000 and Rs 6,000 and Gen-Z-focused sling bags retailing from Rs 3,000, the brand is positioning itself at the intersection of international design legacy and local affordability. Shailesh Chaturvedi, Chairman, Neopolis Brands notes, the partnership seeks to address a distinct gap in the organized retail sector, leveraging the brand’s global reputation to appeal to India’s rapidly evolving consumer base.
Scaling through integrated distribution
The market entry strategy emphasizes an omnichannel framework designed to reach diverse urban demographics. Beyond the Bengaluru flagship, Carpisa has deployed shop-in-shop formats within major department stores like Shoppers Stop and mobile pop-up outlets at Brigade Orion Mall. This physical expansion is supported by a robust digital strategy, with collections available via the brand’s proprietary website and major e-commerce platforms including Myntra, Nykaa, and Tata Cliq. By diversifying its sales touchpoints, the company aims to meet the high demand for versatile, contemporary accessories. Maurizio Carlino, CEO identifies India as a fundamental pillar of Carpisa’s international growth roadmap, citing the country’s high-potential retail landscape and energetic consumer demand as key drivers for the ambitious plan to open over 100 stores nationwide.
Global leader in travel goods and accessories
Based in Napoli, Italy, Carpisa is a global leader in travel goods, handbags, and accessories. The brand is renowned for its Italian design philosophy and versatile product collections. Through its partnership with Neopolis Brands, Carpisa is aggressively scaling its Indian footprint to establish a dominant presence in the premium retail market.
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