Elan Epic expands Gurugram footprint with Biba, Bata, and Crocs cluster
07 January 2025, Mumbai
Elan Group has concluded its 2025 leasing cycle with a strategic triple-store launch at Elan Epic, Sector-70, Gurugram, featuring category leaders Biba, Bata, and Crocs.
This consolidation underscores the maturation of the Southern Peripheral Road (SPR) as a primary retail nerve center, which now commands a staggering 52 per cent share of Delhi-NCR’s total retail leasing volume.
Ankit Sharma, Senior Vice President – Leasing, Elan Group, notes, the corridor’s synergy between premium residential density and modern commercial infrastructure is creating a high-velocity catchment for legacy lifestyle brands.
By clustering these high-footfall anchors, the development is positioning itself to capture the concentrated purchasing power of the surrounding ultra-luxury residential sectors.
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The move aligns with robust national expansion roadmaps; Biba is currently chasing a 20 per cent revenue growth target, having returned to profitability in mid-2025 with a goal to add 100 new locations by late 2026.
Footwear giant Bata is simultaneously executing its ‘Zero-Based Merchandising’ model to scale its premium footprint, while Crocs continues to leverage India as a high-priority market within its $4.1 billion global portfolio.
This retail cluster highlights a broader market shift where established brands are prioritizing high-street presence in emerging micro-markets to bypass traditional mall saturation.
With SPR property values surging by over 120 per cent in recent years, these launches represent a decisive play to secure long-term market share in Gurugram’s most active growth corridor.
Established in 2013, Elan Group is a major real estate developer specializing in luxury commercial and mixed-use projects in Gurugram.
With flagship developments like Elan Epic and Elan Miracle, the firm targets high-traffic retail hubs. The group maintains a robust financial outlook, backed by a multi-million square-foot pipeline across NCR’s premium corridors.
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