The ethnic wear division of the renowned Raymond Group, Ethnix by Raymond unveiled its new flagship store at Viviana Mall in Thane, Maharashtra.
The store was officially inaugurated by acclaimed actor Amit Sadh (known for his roles in Breathe and Kai Po Che), with the Raymond leadership team leading an exclusive tour of the new location.
Stylishly dressed in a soft pink embroidered Indo-Western ensemble from the brand's Cocktail Collection, Sadh was joined by 18 models showcasing various ethnic outfits. This striking visual presentation set the perfect tone for the upcoming festive season.
With over a century of heritage in premium menswear, Raymond is a long-standing fixture in Indian fashion. Ethnix carries this legacy forward with over 140 exclusive business outlets across 70 cities. The brand offers a comprehensive wardrobe for all occasions - from weddings and major festivities to smaller celebrations.
The collections include regal sherwanis, classic bandhgalas, versatile kurtas, festive bundis, Indo-Western ensembles, and accessories, designed to dress not just the groom, but his entire wedding party.
Vipul Mathur, Chief Business Officer, Raymond Group, shares, the brand Ethnix by Raymond aims to make ethnic wear more accessible, aspirational, and relevant to today’s generation. Its new store represents a celebration of India’s rich traditions reimagined for the modern man.”
Sadh adds, offering a perfect mix of tradition and modernity, the new store offers every customer something to reflect his personality, be it for a grand wedding or a festive celebration.
The event concluded with a live guitarist performance and media interactions, marking a memorable milestone for the Raymond Group.
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