H&M India celebrates 10th anniversary with a spectacular event in Mumbai

H&M celebrated its 10th anniversary in India with a spectacular event in Famous Studios, Mumbai.

Seamlessly blending fashion, music, and creativity, the celebration reflected the brand’s deep connection with India’s vibrant cultural landscape.

The event attracted India’s leading tastemakers, celebrities, and artists, immersing them in a setting that chronicled H&M’s creative journey over the last decade. Celebrities including Samantha Ruth Prabhu, Bhumi Pednekkar, and Harsh Varrdhan Kapoor, dressed in striking pieces from the latest H&M Festive Collection. Guests enjoyed a captivating journey through archival installations and interactive zones that showcased H&M’s defining moments as a fashion pioneer.

The event commenced with a Bharatanatyam-hip hop fusion performance by choreographer Usha Jey. Singer-songwriter Priya Ragu followed with a magnetic set, blending soulful R&B with rhythmic beats. The night culminated in a dynamic, high-energy performance by GRAMMY-nominated artist Raja Kumari, who seamlessly delivered a set spanning Bollywood, Rock, and Hip Hop.

The event also unveiled two major offerings. It showcased the Festive 2025 Collection, highlighting modern elegance through striking fabrics, shimmering textures, and dramatic cuts. More significantly, H&M gave guests a sneak peek at the H&M Beauty Concept ahead of its official launch.

Helena Kuylenstierna, Director, H&M India, says, with H&M Beauty now joining its offering, the brand expanding the canvas of self-expression for everyone

The new H&M Festive Collection is currently available in stores while the H&M Beauty concept will be officially launched across India on October 2, 2025.