Inorbit Malls targets retail expansion in Tier-II cities across India
03 October 2025, Mumbai
K Raheja’s retail division, Inorbit Malls is targeting Tier II cities across India for its aggressive expansion strategy. The company is seeking new growth avenues beyond the already saturated metropolitan areas.
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The company plans to launch new mall projects in key emerging markets, shifting its focus to capitalize on the rising disposable incomes and changing consumer aspirations in these smaller urban centers.
This expansion strategy recognizes that while Tier I cities are largely covered, the burgeoning population in Tier II locations is increasingly demanding the same quality of organized retail, entertainment, and dining experiences found in major metros.
By establishing a strong presence early, Inorbit aims to capture a dominant share of this untapped consumer market, which presents a significant long-term growth opportunity for both the company and the brands they house.
The plan involves developing strategically located, modern mall properties that cater specifically to the local demographics and retail requirements of these fast-growing cities.
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