TechnoSport strengthens kids’ activewear portfolio with a new collection on FirstCry
01 October 2025, Mumbai
TechnoSport has strengthened its kids' activewear portfolio by launching a new collection on the leading platform for baby and children’s products- FirstCry.
Targeting children with active lifestyles, the collection offers over 300 styles of performance-driven, comfortable, and affordable apparel for young athletes and fitness enthusiasts.
The collection has been launched on FirstCry's online platform with a dedicated landing page, and the partnership is also expected to extend to FirstCry's offline stores across major markets.
The range features in-house fabric innovations designed for comfort, hygiene, and durability such as the four-way stretch Cotflex with memory function, Techno Dry fabrics for quick drying performance, Matpiq fabrics for a soft hand feel with matte texture and Technocool +Techno Guard and UPF 50+
TechnoSport projects, the kids' activewear segment will contribute to around 20 per cent of its total revenue over the next five years, with FirstCry expected to drive a substantial portion of this contribution. Starting with apparel, the collection will be expanded to accessories soon.
TechnoSport's move is driven by the insight by the opportunity in the kidswear segment, fueled by the rising participation of children in sports and fitness activities, with limited options truly designed for their needs.
Latest Publications
