01 October 2025, Mumbai
Premium Indian menswear and lifestyle brand, JadeBlue has officially appointed cricketer Jasprit Bumrah as its new brand ambassador.
The association is being highlighted as a natural alignment due to the shared initials ‘JB’ (JadeBlue and Jasprit Bumrah). Both the brand and the cricketer hail from Ahmedabad, Gujarat.
JadeBlue's management emphasizes, Bumrah represents qualities like consistency, hard work, and individuality, which mirror the spirit the brand was built on. To mark the partnership, brand has launched an exclusive tribute collection titled "JB x JB."
Inspired by Bumrah's personal, effortless style and the brand's classic tailoring, the collection includes formal, ethnicewear and bespoke garments.
Bumrah notes, associating with this legacy brand is about connection for me... same city, same values, same initials. Personally speaking, fashion isn't about pretending; it's about being real. That's what JadeBlue stands for, and that's why this feels personal.
Jitendra Chauhan, Chairman & Managing Director, JadeBlue, states, Bumrah isn’t only a cricketer, but someone who represents consistency, hard work, and individuality. That's the same spirit JadeBlue was built on.
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