Marks & Spencer Reliance India names Rajesh Sethuraman as new Head-Marketing
10 December 2025, Mumbai
Announcing a significant leadership appointment, Marks & Spencer Reliance India has named Rajesh Sethuraman as its new Head-Marketing. This strategic decision leverages Sethuraman’s extensive 24 years of experience in retail and brand transformation, including notable recent successes at Blackberrys Menswear and the Landmark Group's Easybuy.
The appointment is a clear move by M&S India to accelerate its focus on digital integration and enhance the omnichannel customer experience within India's rapidly expanding premium apparel sector.
Sethuraman will be responsible for unifying the customer journey across the brand’s extensive network of 90+ stores and its rapidly expanding digital channels. His central challenge will be to successfully preserve M&S’s legacy of quality and trust while aggressively capturing the attention of the mobile-first Indian consumer base.
The brand's digital marketing strategy is already pivoting toward category-led campaigns for key segments, such as premium lingerie and winter essentials, moving away from its historical, discount-heavy narrative. Learnings from Sethuraman's previous roles - which include the successful implementation of AI-aided customer retailing tools and omnichannel CRM engines that drove double-digit repeat customer growth - are expected to be scaled and replicated for M&S India's successful Sparks loyalty program.
This leadership change is perfectly timed to capitalize on the explosive growth of India’s luxury apparel market. Valued at an estimated $7.50 Billion in 2024, this sector is expected to grow further, driven by a wealthy consumer base projected to hit 100 million by 2027.
Operating as a joint venture with Reliance Retail since 2008, M&S India occupies a sweet spot in the market by offering premium, yet accessible, quality apparel. The new marketing chief will play a vital role in showcasing the brand’s enhanced style credentials and wardrobe staples to secure a larger share of this highly aspirational consumer segment. The ultimate goal is to evolve beyond its traditional positioning and become the top-of-mind choice for modern Indian families.
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