TechnoSport celebrates largest EBO opening with a bold new campaign
10 December 2025, Mumbai
A fast-growing Indian apparel brand, TechnoSport has launched a bold and innovative campaign that redefines the landscape of retail launches. Celebrating the opening of its largest Exclusive Brand Outlet (EBO), across 4,200 sq ft at Sarath City Capital Mall in Hyderabad, the campaign is not only engaging but also climate-friendly.
TechnoSport installed a UPF50+ T-shirt vending machine that dispensed free products under the slogan: ‘Stronger Than Your Sunscreen.’ This highly effective piece of experiential marketing perfectly fused product innovation with an immediate consumer need.
This innovative activation provides a potent template for how fast-growing, homegrown Indian apparel brands can effectively compete with established global giants.
Patralika Agrawal, Head-Marketing, notes, Hyderabad's climate and lifestyle made it the ideal market for an activation focused on sun protection. The response reinforced the value of purpose-led marketing.
The free T-shirt sample served as a tangible, instant demonstration of TechnoSport’s proprietary TS Flexi fabric technology. This approach successfully bypassed lengthy explanations, instantly generating significant social media buzz and driving strong foot traffic directly into the new store.
The brand’s flagship store proves to be is a crucial asset in the brand's aggressive expansion strategy. This store marks the brand's 28th EBO, part of an ambitious plan to eventually reach 300 outlets nationwide.
The store itself sets a new industry benchmark for retail design, featuring India's first Holoflex transparent LED screen and upgraded digital touchpoints throughout the space. The immediate success of the vending machine activation, which drove an impressive walk-in conversion rate on opening day, conclusively proves that blending high-impact digital storytelling with a strong physical presence is the key strategy for TechnoSport to achieve its ambitious financial targets in India’s rapidly accelerating activewear market.
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