Neo Stretch pivots to an offline powerhouse with fifth EBO in Hyderabad
27 December 2025, Mumbai
Neo Stretch is rapidly pivoting from a digital-first entity to an offline powerhouse, recently inaugurating its fifth exclusive brand outlet (EBO) at Lakeshore Y Junction Mall in Hyderabad. This launch is a strategic move to capture the high-growth South Indian market, where tech-driven professionals are increasingly abandoning rigid formals for ‘Performance Workwear.’ By the end of 2026, the brand aims to scale its physical presence to 50 stores, transitioning from an asset-light model to a robust ‘phygital’ retail network. This expansion aligns with a broader shift in the Indian menswear sector, which is projected to reach revenues of $14.7 billion by 2030, with bottom-wear and functional apparel leading the growth curve.
Technological edge and market resilience
The brand's competitive advantage lies in its proprietary 4-way stretch fabric, which offers wrinkle resistance and thermal regulation - features now deemed ‘non-negotiable’ by 81 per cent of modern consumers. To sustain a target ARR of Rs 700 crore in GMV, Neo Stretch is leveraging predictive AI to manage inventory across its expanding Pune, Bengaluru, and Hyderabad hubs. The brand’s goal is to support the dynamic lifestyle of the Indian man who demands transitions between travel, work, and leisure without a wardrobe change, says Rishi Agarwal, Founder and Brand Director. This focus on ‘Extra-Ordinary’ essentials is helping the brand maintain an EBITDA margin of 9-11 per cent, even as rising raw material costs challenge traditional garment manufacturers.
Neo Stretch: Engineering the future of men’s fashion
Founded in 2023, Neo Stretch is a premium menswear brand specializing in high-performance apparel crafted from advanced stretch fabrics. Operating in major hubs like Bengaluru and Hyderabad, the brand targets a 50-store milestone by 2027. Backed by Donear Group’s textile expertise, it currently maintains a strong D2C presence with 50% repeat customer rates.
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