02 December 2025, Mumbai
Global athletic brand New Balance has significantly expanded its physical retail presence in the Bengaluru metropolitan area with the opening of three new locations: Indiranagar, HSR, and Forum South Bengaluru.
This expansion reinforces the brand’s commitment to the Indian market, bringing its total store count in the city to four, alongside the existing location on Brigade Road.
To celebrate the openings, New Balance hosted an exclusive in-store event at the new Indiranagar location, featuring an interactive showcase of its footwear and apparel. The brand also organized a New Balance Run Club community run, which saw participation from over 200 fitness enthusiasts.
Davar highlights, these three new stores are a strong testament to that momentum. For us, it’s not just about expanding retail locations—it’s about creating experiential centers that bring innovation, performance, and style together under one roof.”
The new outlets are designed to provide an immersive retail experience that blends craftsmanship with technology. New Balance, headquartered in Boston, US, reported global sales totaling $7.8 billion in 2024 and employs 10,000 associates worldwide.
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