https://www.dfupublications.com/index.php/component/search/?searchword=ovs&searchphrase=all&Itemid=21625 February 2026, Mumbai
Expanding its retail footprint in India, Italian fashion powerhouse OVS SpA is launching its debut store in Mumbai at Borivali on March 14, 2026. This expansion follows a high-performance entry into New Delhi in late 2025, where the brand achieved EBITDA-positive results within its first 50 days of operation. By securing an 11,000-sq-ft flagship at Sky City Mall, OVS is positioning itself to capture a significant share of Mumbai’s sophisticated, trend-conscious demographic.
Capitalizing on the democratic luxury trend
The brand’s secondary phase focuses on bridging the gap between mass-market retail and premium Italian design. With India’s apparel market projected to reach $105.5 billion in 2026, OVS is deploying an ‘accessible-premium’ model, offering collections such as PIOMBO and Les Copains at democratic price points. The brand’s Mumbai entry is a natural progression fueled by the fashion maturity of the region, says Sundeep Chugh, Managing Director, OVS India. The strategy aims to convert India's burgeoning young population into long-term brand loyalists by maintaining price parity with its European outlets.
Scaling towards global market leadership
OVS is executing a phased retail roadmap, targeting the top 20 malls across India over the next three years. This physical expansion is supported by a robust supply chain; the company has operated a sourcing hub in India for over a decade, providing a competitive edge in logistics and local market adaptation. India is among the brand’s highest-priority international growth markets, notes Carmine Di Virgilio, Global Chief Retail Officer. With a long-term goal for India to become OVS’s largest revenue contributor outside Italy by 2032, the brand is currently evaluating further Tier-1 locations to solidify its omnichannel dominance.
OVS is Italy’s leading apparel retailer, specializing in menswear, womenswear, and children’s clothing for more than 2,200 stores worldwide. After a successful 2025 fiscal year with net sales exceeding €1.7 billion, the brand is aggressively expanding into Asia, leveraging its ‘Love People, Not Labels’ philosophy. In India, OVS operates through large-format stores, prioritizing sustainability and Italian craftsmanship. Since its 2015 public listing, the group has transitioned from a domestic leader to a global omnichannel powerhouse.
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