31 October 2025, Mumbai
Reliance Brands has signed a long-term master franchise agreement to introduce the fashion brand Max & Co to India. As part of this new partnership, the first Max & Co store in India is scheduled to open in Mumbai in early 2026.
Isha Ambani, Executive Director, Reliance Retail Ventures, emphasizes, Max & Co embodies a bold, modern expression of femininity - dynamic, joyful, and unapologetically individual - a spirit that deeply resonates with the evolving style and confidence of Indian women, she states.
Its distinctive fusion of Italian design heritage and youthful energy will have significant appeal for the Indian woman. Through the company’s partnership with Max Mara Fashion Group, it aims to shape a new chapter in contemporary women’s fashion.
Following the initial, single-brand store launch in Mumbai, Reliance Brands will begin a nationwide expansion, rolling out the brand in key metropolitan cities.
A part of the Max Mara Fashion Group, Max & Co specializes in contemporary Italian ready-to-wear and accessories. The full range of its offerings, along with seasonal ‘&Co.llaboration’ capsule lines, will be available in the upcoming Indian stores.
Maria Giulia Prezioso Maramotti, Divisional Director, Max &Co and Group Board Member, Max Mara Fashion, affirms, Reliance Brands’ strong experience in building and nurturing global premium brands makes them an ideal match for Max & Co in the region.
India represents a vibrant and forward-thinking market, one that shares our passion for creativity, style, and self-expression, adds Maramotti. The brand aims to inspire a new community of women who live with confidence, curiosity, and a cool, modern attitude.
This partnership aims to capitalize on the increasing consumer appetite for modern luxury and global fashion among Indian shoppers. Founded in 1986, Max&Co. currently operates in more than 400 stores worldwide and maintains a strong online presence.
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