Snitch’s 30-day fashion cycle, where data and discipline drive Rs 520 cr growth

04 November 2025, Mumbai 

In India’s fast-changing fashion ecosystem, where legacy brands once ruled and global labels still jostle for dominance, a new player has quietly rewritten the playbook for how a menswear brand can be built and scaled at breakneck speed. Snitch, founded by Siddharth Dungarwal, has transformed from a small B2B clothing manufacturer into one of India’s fastest-growing fashion disruptors, clocking in Rs 520 crore in revenue in FY25, barely four years after its direct-to-consumer (D2C) debut.

From desperation to disruption

When the pandemic shuttered global supply chains in 2020, Dungarwal found his wholesale operations paralyzed. The shift to D2C wasn’t part of a grand strategic plan it was, as he puts it, “a mix of desperation and instinct.” Yet, it became the catalyst for one of the most remarkable growth stories in Indian fashion. Within months, Snitch found a loyal audience online, young, style-conscious Indian men craving fast-moving, trend-led apparel at accessible prices. By combining this insight with a hyper-digital operating model, the brand achieved in four years what took established names like Westside over a decade.

The Snitch Playbook: Speed, data, discipline

At the heart of Snitch’s success lies an operational model that fuses the agility of fast fashion with the precision of tech-enabled retail.

Ultra-fast fashion, Indian edition: Traditional fashion houses work on lead times stretching from 8 to 36 months a cycle that feels glacial in today’s scroll-driven culture. Snitch compresses this to just 30 days, from design to store. Its system is powered by data scraping and predictive analytics. The brand’s tech team continuously monitors social media trends, hashtags, and keyword searches, while analyzing past sales data to identify which colors, fits, and silhouettes are resonating. The result: A near real-time understanding of what Indian men want to wear next week, not next season. “Speed isn’t chaos for us,” Dungarwal told investors earlier this year. “It’s structured agility. Every drop is backed by data, not guesswork.”

A co-owner supply chain: Rather than relying on fragmented third-party vendors, Snitch built what it calls a co-owner manufacturing model. Partner factories are guaranteed year-round orders, in exchange for standardized quality and turnaround protocols. This collaborative approach ensures consistent production speeds and low wastage. The outcome speaks for itself: Snitch’s dead stock rate is just 3-4 per cent, compared to an industry norm of 20-30 per cent. This efficiency not only reduces markdowns but also makes sustainability a practical business outcome something most fast-fashion brands struggle to achieve.

Data-led retail expansion: Even as it scales offline, Snitch retains its digital DNA. The company doesn’t rely on traditional market surveys or ad-heavy launches to open new stores. Instead, it mines its D2C customer data to identify high-conversion zones, mapping existing online orders with local demographics. This precision-led strategy has resulted in a rent-to-revenue ratio of just 10-12 per cent, making its physical retail unusually profitable. After opening its first store in July 2023, Snitch had 50 stores by March 2025, and aims to hit 100 by FY26, across cities like Delhi, Ahmedabad, Hyderabad, and Pune.

Table: Snitch revenue and growth at a glance

Outpacing the old guard

India’s fast-fashion market, estimated at $39.74 billion by 2032, is becoming a battleground. Global giants like Zara and H&M command brand equity, while domestic heavyweights like Pantaloons and Westside have scale. Snitch’s advantage lies in focus and flexibility. By sticking solely to menswear, a segment often overshadowed by women’s fashion the brand simplified decision-making and enhanced customer loyalty. Every aspect of its offering, from fit to color palette, is calibrated for the modern Indian male.

Its core demographic men aged 18 to 35 in Tier II, II cities, is driving India’s e-commerce boom. Snitch’s speed-to-trend engine ensures that a viral look on Instagram can hit its website or store within weeks, creating a loop of constant newness.

Building fast without breaking

Snitch’s success challenges the assumption that fast growth equals fragility. Its foundations are deeply operational: an agile supply chain, a disciplined data core, and a clear brand focus. It also highlights a shift in how Indian fashion startups approach scaling. Instead of burning capital on visibility, Snitch built a profitable, asset-light model, where insight replaces instinct and every SKU serves a strategic purpose. At a time many brands chase virality, Snitch’s story is about velocity with vision. As Dungarwal puts it, “We didn’t set out to build the biggest menswear brand. We wanted to build the smartest one.”

The new blueprint for Indian fashion

Snitch’s rise signals a larger transformation underway in India’s apparel industry. The next decade won’t belong to brands with the biggest advertising budgets it will belong to those with the fastest data loops, tightest supply chains, and sharpest consumer focus. If Zara redefined fast fashion globally, Snitch may well be defining what smart fashion looks like in India.

Latest Fashion news