Style Union accelerates North India retail race with new store opening at Ghaziabad
26 November 2025, Mumbai
The physical retail expansion of tech-driven fast fashion brands is intensifying, moving beyond metro cores into high-potential Tier 2-adjacent markets like Ghaziabad. Nexon Omniverse Limited's Style Union, known for its affordable and trend-forward apparel, has signaled a strategic upshift with the opening of its first store in NCR's North India Mall. This latest launch marks the third outlet for the brand in the North Indian region, demonstrating a commitment to scaling its brick-and-mortar footprint rapidly to meet growing consumer demand outside traditional luxury zones.
The Scalability Challenge: Inventory & velocity
Style Union, which achieved a significant milestone of 101 stores within two years of its 2022 launch, operates on an "agile retail model" where 150+ new styles hit the racks weekly. This velocity is its competitive edge but necessitates robust operational excellence. The brand leverages AI-driven merchandising platforms to automate demand forecasting and inventory placement, achieving an impressive 98% reduction in out-of-stock instances, a critical case study in modern retail efficiency. Head of Supply Chain, Sankat Mochan, notes, "Technology forms the foundation of our growth, allowing us to maintain precision at scale."
Connecting growth to financial confidence
This aggressive physical expansion into regional hubs is underscored by strong financial backing. Nexon Omniverse, which also runs the Ethnicity brand, recently closed a Series D funding round, earmarking capital to fuel this hyper-growth. With the Indian fashion and apparel market set for a robust CAGR of 11% by 2030, the move into locations like Ghaziabad taps into the value-seeking, digitally-aware consumer base that drives volume in India's consumption story. The company aims for rapid growth, with plans to open a new store almost every week during the current financial year.
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