Wrogn faces performance decline in FY25 as revenue shrinks, losses widen
The parent company of the fashion brand backed by Virat Kohli, Wrogn faced another significant performance decline in FY25 ending March 2025 (FY25), with both revenue shrinking and losses widening.
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Wrogn's operational revenue declined by 9 per cent to Rs 223 crore in FY25 from Rs 245 crore in the prior year. This marked the second consecutive year of decline, following a steep 29 per cent contraction in FY24. With an additional Rs 9 crore in other income, the brand’s total revenue for FY25 declined to Rs 232 crore from Rs 266 crore in FY24.
Despite the slump in sales, the company's total expenses rose to Rs 313 crore in FY25.
The major components of this expenditure were. Its employee benefit costs increased to Rs 39 crore while advertising and promotions costs increased by 63 per cent Y-o-Y indicating a ramped-up marketing effort despite the revenue challenges.
The sharp rise in employee and marketing costs pushed the company further into the red. The company registered a 31.6 per cent increase in net losses to Rs 75 crore in FY25 as against Rs 57 crore in FY24.
Founded in 2014 by Anjana and Vikram Reddy, Wrogn sells apparel, footwear, and accessories.
To shore up its capital, the brand secured about Rs 125 crore from TMRW House of Brands (part of the Aditya Birla Group) in June 2024, followed by another infusion in October.
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