Active Clothing expands with appointment of CEO-New Business Initiatives

Active Clothing Co has strengthened its corporate governance framework by appointing Shivanee Shanker Dutt as Chief Executive Officer (CEO) for New Business Initiatives, operating from the corporate headquarters in Gurugram. This strategic leadership appointment addresses a growing market demand for agile brand diversification, premium retail positioning, and optimized supply-chain execution. Industry projections indicate, this structural expansion could generate approximately Rs 100 crore in supplementary revenue over the next three to four years, contingent upon robust retail scaling and dynamic market conditions.

Leveraging deep industry expertise for strategic partnerships

The integration of veteran retail talent comes at a crucial juncture for domestic apparel manufacturers navigating shifting consumer preferences toward value-driven fashion and technical wear. Dutt brings over two decades of specialized expertise across global retail, e-commerce, and multi-market brand operations spanning India, the US, Europe, and the Asia-Pacific region. Working alongside senior directors including Kalika Mehra, Avinisha Gupta, and Renu Mehra, the leadership team aims to bridge high-performance manufacturing with high-margin brand collaborations.

The modern apparel landscape demands an agile synthesis of consumer insight and manufacturing agility, notes a senior corporate strategist tracking the sector. Securing seasoned leadership allows established producers to transition smoothly from traditional vendor models into high-value brand stewardship, he adds.

Strengthening retail ecosystems and future outlook

The initiative underscores Active Clothing’s broader vision to diversify its commercial portfolio beyond core manufacturing into proprietary brand incubations and strategic retail alliances. By aligning long-standing professional relationships cultivated over two decades with cutting-edge retail analytics, the firm is well-positioned to capitalize on rising domestic discretionary spending and lucrative export corridors across Western markets.

Active Clothing Co. Ltd. is an integrated design-to-retail apparel manufacturing enterprise specializing in high-fashion knitwear, outerwear, and circular knits. Operating primarily across India with robust international export channels, the company delivers comprehensive design, prototyping, and production services for global premium brands. Backed by strong financial performance and expanding manufacturing capabilities, the firm targets sustained multi-year revenue growth through strategic diversification into new product categories and advanced retail partnerships.