TechnoSport intensifies retail footprint to capture growing activewear market

TechnoSport is aggressively scaling its physical retail presence, targeting a significant milestone of 130 exclusive brand outlets by the conclusion of the current fiscal year. The recent opening of a second store at Bhumi World in Bhiwandi, Maharashtra, exemplifies the company’s cluster-based strategy. By deploying both standard exclusive outlets and its newly introduced ‘TechnoSport Express’ compact format, the brand is penetrating both high-footfall commercial zones and emerging neighborhoods. This dual-channel physical strategy serves to bridge the gap between its massive general trade network - spanning over 16,000 retailers - and the rising demand for premium, performance-led activewear.

Manufacturing competitiveness and financial targets

The brand’s expansion is anchored by a vertically integrated manufacturing ecosystem in Tiruppur, where it maintains stringent control over costs and quality through in-house fabric production. Supported by a Rs 175 crore capital infusion from A91 Partners, the company is also investing Rs 100 crore into a state-of-the-art manufacturing facility in Odisha to boost supply chain resilience. The company continues to focus on democratizing performance technology for the everyday consumer, stated Puspen Maity, CEO as the firm tracks toward a revenue milestone of Rs 1,000 crore by FY27. This growth trajectory highlights an industry-wide pivot where agile manufacturing and localized physical presence are providing domestic players a distinct edge against global incumbents.

High-performance apparel with anti-static technologies

TechnoSport is a Bengaluru-based activewear manufacturer founded in 2007. The company specializes in high-performance apparel featuring moisture-wicking and anti-static technologies. Driven by a 130-store expansion goal and substantial manufacturing investments, it targets Rs 1,000 crore in revenue by FY27 while maintaining a strong D2C and trade-partner presence.