IKEA India online sales more than 2x in two years period

10 December 2021, Mumbai:

Ikea has more than doubled its online sales in India within two years thanks to the coronavirus pandemic which forced people to shop from home.

From around 12% before the pandemic online sales currently account for more than a fourth of the Swedish furniture retailer's sales in the domestic market Peter Betzel, CEO & CSO at IKEA India, told TOI "We have seen all around the world that online sales and online interest have been increasing 70%. It's almost 30% share of the total turnover," he said

The trend is here to stay," said Betzel on the eve of opening an ' IKEA City Store' in Worli, Mumbai. City Stores are a group of smatter stores that will be launched by the company to reach more consumers.

TOI (The news article has not been edited by DFU Publications staff)