Italy’s leading fashion group, OVS has officially entered the Indian market with the opening of its flagship store at Pacific Mall, Tagore Garden in New Delhi. Known for its mix of global brands and lifestyle experiences, the mall provides the perfect setting for OVS to introduce its signature blend of Italian craftsmanship, design, and contemporary style to Indian shoppers.
The 9,000-sq-ft store offers everything from everyday wardrobe essentials to standout statement pieces. It embodies OVS’ philosophy of making Italian design and modern fashion accessible and affordable for everyone.
The store features an extensive product lineup, including OVS mainline collections and premium sub-brands such as PIOMBO, B.Angel, Les Copains, Utopja, Altavia, and BST - each offering thoughtfully designed, high-quality pieces tailored to the evolving style of modern Indian consumers.
Ahead of the official launch, OVS hosted a unique pop-up installation inside Pacific Mall from September 20 to October 21. Designed like a vibrant European tram, the interactive setup gave shoppers a sneak peek at the brand’s latest collections and Italian aesthetic. The experience offered visitors an early taste of OVS’ signature quality, creativity, and attention to detail.
Carmine Di Virgilio, Global Chief Retail Officer, OVS, shares, through this store launch in India, the brand aims to combine Italian design, sustainability, and affordability to make style accessible and meaningful.
Sundeep Chugh, Managing Director, OVS India, adds, the flagship store delivers a seamless shopping environment that blends Italian sophistication with local sensibilities. The incredible response to its launch in Delhi shows how ready Indian consumers are for fresh, global fashion experiences, he points out.
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