Kidswear brand Orange Sugar plans to expand its operations with the Rs 4 crore investment raised in a pre-seed funding round.
Led by Consumer Collective by Atrium and Ramakant Sharma, Co-founder, Livspace, the investment round was also attended by angel investors including Saurabh Jain, Srivatsan Chari, Kunal Mahipal, Meghana Agarwal, and Sunil Khaitan.
The company will utilize the funds to launch new product lines and categories within the premium kidswear segment. Additionally, the company will focus on strengthening its distribution network across various channels, including digital marketplaces, quick commerce platforms, and offline retail.
Co-founded in 2022 by Tarun Agrawal, Payal Agarwal, and Bharath Gupta, Orange Sugar addresses the rising demand from contemporary Indian parents for high-quality, comfortable, and stylish clothing for children up to 10 years old. The brand is known for offering 100 per cent cotton everyday basics that prioritize safety, durability, and modern design.
Orange Sugar currently sells its products through its own direct-to-consumer (D2C) platform and leading e-commerce marketplaces, such as Myntra, Firstcry, and Nykaa Fashion.
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