Republic Day Sale 2026: Gross sales value reaches Rs 298.2 million across 157.4000 orders
As detailed in the newly released report by the Reliance Retail backed AI-native retail technology powerhouse, Fynd, the Indian retail landscape underwent a fundamental structural shift during the Republic Day 2026 sale period with the gross sales value reaching Rs 298.2 million across 157.4K orders. The data highlights a transition from volume-heavy impulse buying to a more calculated, value-centric consumer mindset. A historic milestone was achieved as digital payments crossed 53 per cent of total transactions, signaling a definitive rise in prepaid trust that traditionally lagged during high-volume discount events.
Non-metro dominance and the post-work shopping peak
Growth is increasingly geographically dispersed, with Tier II and Tier III cities accounting for over 60 per cent of total order volume. This demographic expansion is accompanied by a change in temporal shopping habits; contrary to historical weekend-led surges, Monday recorded the highest order volumes in 2026. Data indicates, leisure-driven browsing has moved later into the day, with activity peaking around 10:00 PM. Marketplaces continue to serve as the primary discovery layer, where Myntra commanded a 45 per cent share of marketplace orders, particularly dominating the ethnic wear segment.
Omnichannel fulfillment and segmented discounting strategies
The 2026 season proved, Indian retail has reached a new level of operational intelligence. For the first time, store-based fulfillment (50.8 per cent) surpassed warehouse dispatches, reflecting a massive investment in ‘phygital’ infrastructure that utilizes physical storefronts as hyperlocal distribution hubs. Brands are no longer just participating in sales; they are optimizing them,’ noted Ragini Varma, Chief Business Officer, Fynd. Discounting strategies also became more sophisticated; while fashion platforms maintained aggressive 50–60 per cent markdowns, premium and luxury segments successfully defended margins by capping discounts at 40 per cent, prioritizing brand equity over liquidating inventory.
A premier retail-tech company backed by Reliance Retail Ventures, Fynd specializes in unifying offline and online operations through an AI-driven stack. The platform supports over 20,000 stores and processes peak volumes of 350,000 orders per hour, focusing on scaling omnichannel growth for fashion and lifestyle brands across India and global markets.
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