Mokobara targets Delhi’s affluent high-street to decure premium market share

Mokobara has intensified its retail penetration with the unveiling of a flagship destination in South Extension II, New Delhi, marking a fundamental move from mall-centric kiosks to premium standalone real estate. This expansion aligns with a broader industry trend where design-led travel brands capitalize on India's burgeoning luxury luggage segment, which currently maintains a CAGR of 9.1 per cent. By establishing a physical footprint in Delhi’s most prestigious shopping corridor, Mokobara is positioning its ‘aesthetic-first’ product range to directly engage with a demographic that increasingly prioritizes tactile luxury over discount-driven e-commerce transactions.

Capital deployment and the path to fiscal maturation

The aggressive scaling strategy is supported by a significant rise in operating revenue, which reached Rs 230 crore in FY25, representing a near 100 per cent Y-o-Y increase. While the firm reported a net loss of Rs 10 crore due to expansionary overheads, the move to high-street retail is designed to optimize margins by increasing average order values. Industry data indicates, premium travel gear brands typically achieve a 15 per cent higher conversion rate in physical environments compared to digital storefronts. This hybrid approach is essential for Mokobara to compete with entrenched legacy players as it pursues a revenue target of Rs 500 crore by FY27. The South Extension flagship serves as a case study in experiential commerce, leveraging a minimalist, high-design environment to showcase technical features such as Hinomoto silent-run wheels and aerospace-grade polycarbonate shells.

Modernizing the global travel lifestyle

Bengaluru-based Mokobara, established in 2019, specializes in premium luggage and travel accessories for modern commuters. With operations in Indian metros and Dubai, the firm has secured $24 million in funding from Peak XV and Saama Capital. Its growth plan includes reaching 100 stores to leverage the ongoing travel-lifestyle surge.