Expanding its offline footprint, artisanal lifestyle brand under Aditya Birla Fashion and Retail (ABFRL), Jaypore has opened 32nd retail outlet in India.
Located in Worldmark, Gurugram, this new 2,000 sq ft is a part of Jaypore’s continued efforts to integrate Indian craftsmanship into modern retail format. The launch of this store aligns with the brand’s broader strategy to expand its presence across key markets in the country.
The store features a curated selection of the brand’s offerings across categories, including womenswear, menswear, jewelry, and home decor. Its product range is inspired by traditional Indian techniques and textile heritage, with craft forms such as Kantha, Jamdani, Chikankari, Bagh, Brocade, Ikat, Gota Patti, and Kota weaves represented in the apparel section.
The store also houses Jaypore’s jewelry line, which includes silver items and handcrafted pieces such as jhumkas and balis, combining tribal and classical influences. Its home segment offers products crafted from traditional Indian materials and techniques, including brassware, kansa, Dokra, and decal prints.
Manu Gupta, Vice President and Brand Head, Jaypore says, the brand aims to reimagine Indian craft for today’s discerning consumer. Its rapid expansion reflects a strong and growing appetite for authentic, design-led artisanal products. The new Gurugram store celebrates the extraordinary talent of Indian artisans. It embodies the brand’s ethos of being rooted in tradition yet tailored for the modern aesthete.
Located within a mixed-use commercial hub known for its premium retail presence, Worldmark, the new store targets customers in high-footfall urban locations, complementing the brand’s design-forward positioning.
Continuing to grow its offline presence across India, Jaypore’s focuses on creating curated spaces that promote heritage craftsmanship while aligning with contemporary consumer expectations. The brand explores modern retail formats to elevate artisanal talent.
