Agilitas Sports plans investments across entire sports apparel value chain

21 July, Mumbai 2025

A company launched by Abhishek Ganguly, Former Managing Director, Puma India, Agilitas Sports aims to build a multi-sports empire by investing across the entire value chain of the industry.

Backed by Rs 600 crore funding from prominent investors including Nexus Venture Partners, Spring Capital and former cricketer Yuvraj Singh, the company has already acquired B2B footwear manufacturer Mochiko Shoes. This acquisition provides Agilitas with robust manufacturing capabilities and aligns with the ‘Make in India’ initiative.

Agilitas has secured an investment worth Rs 40 crore from Indian cricket star Virat Kohli. The company is joined by former Puma colleagues Atul Bajaj, Executive Director – Sales and Operations and Amit Prabhu, Chief Financial Officer as co-founders. Their collective experience and understanding of the Indian sports market are expected to drive Agilitas' ambitious growth plans. The company plans to focus heavily on sportswear and athleisure products, with a particular emphasis on footwear, which constitutes a significant portion of the sportswear market.

The move by Ganguly and his team signals a strong belief in the burgeoning Indian activewear market, which is projected for substantial growth in the coming years. Agilitas Sports aims to capitalize on this opportunity by building a portfolio of brands that cater to the evolving demands of Indian consumers and by redefining the sportswear industry through innovation and technology.

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