13 January 2023, Mumbai
Asics sees huge possibilities in the Indian market. The Japanese sportswear brand is looking to focus on promoting the running culture in India.
At present, Asics is doing some manufacturing of apparel and footwear in India, and in terms of business, 25 per cent of its revenues are coming from products produced in India, with both footwear and apparels combined. Currently, the company’s footwear manufacturing facility is located in Dehradun and the apparel is produced in a factory close to Delhi.
Asics operates with 81 company-owned stores spread pan-India, with majority of them in the north, south and western parts of the country and some in the east. It is also present across multi-brand stores with 700 point of sales. The company has a significant digital presence as well, with more than 40 per cent of the business coming digitally this year, as the products are getting sold in Tier II, III and IV towns of India as well.
The company is looking to add about 20 more stores this year. Asics has plans to expand apparel production in India and would also look at making it an export hub for Asics subsidiaries, going forward.Additionally, the company is also looking at digitalisation of its retail stores to increase consumer engagement.
