Being Human blends modern fashion with social impact with new store launch in Delhi
02 June, Mumbai 2025
Marking a significant step in the brand’s ongoing mission to blend contemporary fashion with meaningful social impact, Being Human Clothing has opened its newest retail store in Delhi.
Launched with an aim to offer more than just a shopping trip; the store introduces an immersive space that reflects its core philosophy of compassion, sustainability, and design innovation.
Located in one of Delhi’s prime retail destinations, the new store features a unique architectural concept inspired by the ‘Bird’s Nest’ philosophy. This design symbolizes warmth, creativity, and environmental consciousness. Just as birds build nests from diverse, natural materials, the store's interiors incorporate recycled components, organic textures, and earthy tones, creating an ambiance that feels both grounded and inviting.
From its striking 40-foot monochrome facade to the warm, ambient lighting, every detail has been carefully curated to enhance the visual and tactile experience for customers while showcasing Being Human’s fashion offerings. The store's interiors are divided into four main zones: The Facade, The Shell, Product Display, and the Engagement Zone.
At the heart of the store lies the Engagement Zone, a dedicated denim area that also highlights the brand's charitable mission. A key feature of this space is a charity display that draws attention to the work of Being Human – The Salman Khan Foundation in healthcare and education for underprivileged communities. Thoughtfully placed decals and storytelling elements throughout the store share the brand’s journey, inviting customers to become part of its purpose-driven movement.
Ayaan Agnihotri, Whole-time Director, Being Human Clothing shares, the store embodies the brand’s vision to create spaces that function not only as retail destinations but also reflect its commitment to doing good. As it expands, Being Human remains focused on building connections with its customers through meaningful experiences that go beyond fashion.
The Delhi store launch is a significant milestone in Being Human’s mission to redefine fashion as a force for positive change. With every purchase, customers contribute to initiatives aimed at supporting and empowering those in need. By merging style with social responsibility, the new store stands as a compelling reminder that fashion can, indeed, do good while looking good.
