Boss ropes in Ishaan Khattar as brand ambassador for ‘Be Your Own Boss’ campaign

21 August 2025, Mumbai 

Boss has roped in Indian actor and dancer Ishaan Khatter as one of the brand ambassadors for its ‘Be Your Own Boss’ Fall/Winter 2025 campaign.

As an emerging 'It Boy' in the entertainment industry, Khatter embodies the spirit of ambition and individuality that defines the Boss ethos. His recent starring role in the 2025 Cannes Film Festival film, Homebound has strengthened his status as one of the most exciting talents in Hollywood. From his early days of honing his craft to his ascent as an internationally recognized actor, Khatter's journey is a testament to his relentless drive, versatility, and passion for storytelling.

Joining Khatter in the campaign are other inspiring talents who are making their mark across various fields including Aaron Pierre, the classically trained English actor and upcoming DC Studios superhero; S Coups, the globally acclaimed K-pop superstar and leader of Seventeen; Taylor Fritz, the fastest-rising star on the professional tennis circuit and Amelia Gray, one of the fashion industry’s most sought-after new faces.

The campaign film captures Khatter’s journey through a symbolic tunnel, moving towards a bright light that represents his ambitions and accomplishments. He emerges in an intimate portrait, styled in elegant, tonally harmonious designs from the Boss Fall/Winter 2025 collection. His presence in the campaign reflects the essence of what it means to ‘Be the Next" Boss - someone who isn’t afraid to take risks, embrace challenges, and carve out their own legacy.

The Boss Fall/Winter 2025 collection will be available at Boss stores worldwide, on boss.com, and through wholesale partners. The campaign will be supported by a 360-degree marketing plan, including large-scale outdoor advertising and digital billboards in key cities.

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