Club Apparel collaborates with Prypco Blocks on new real estate initiative

11 August 2025, Mumbai 

Dubai-based global fashion and lifestyle retail conglomerate, Apparel Group’s loyalty program Club Apparel has collaborated with Dubai-based fractional real estate ownership platform, Prypco Blocks to introduce a new initiative called ‘Spend to Invest.’ The initiative allows shoppers to convert their everyday purchases into a step toward homeownership.

Club Apparel has a community of nearly 4 million members in the UAE, who receive personalized rewards and exclusive access to a wide range of fashion, footwear, beauty, and lifestyle brands. With Spend to Invest, members can now use the points they earn from shopping to buy shares in Dubai's real estate market through the Prypco Blocks app. Investments can start from as little as AED 2,000, enabling members to build equity while still enjoying their usual loyalty rewards.

Sima Ganwani Ved, Founder and Chairperson, Apparel Group, says, the company’s mission has always been to enhance the lives of its customers. It offers them the best in fashion and now is giving them the chance to turn their rewards into a step toward owning a home. This is about adding real value to their everyday choices and helping them invest in a future that goes beyond shopping, she adds.

Amira Sajwani, Chairperson, Prypco Blocks, notes, for the first time, the company is bridging the gap between consumer spending and property investing, enabling customers to turn shopping rewards into real estate investments, The initiative is a part of the firm’s broader mission to democratize property ownership and offer every individual a chance to build wealth through real estate, she adds.

The partnership is a significant shift for loyalty programs, blending consumer spending with investment opportunities. It allows members to enjoy their favorite brands today while moving closer to the dream of owning their future home.

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