Culture Circle to launch two-pronged authentication system for products resale on the platform
Maharashtra-based authenticated luxury fashion marketplace, Culture Circle plans to launch a two-pronged product authentication system for items sold on its platform. The seller has teamed up with global authentication firm CheckCheck for the initiative, touted as a first of its kind in India designed to boost buyer confidence in the resale of high-end fashion and footwear.
The partnership integrates CheckCheck’s international know-how with Culture Circle’s current AI-powered authentication process. Now, every item purchased on the platform will come with a certificate of authenticity, giving buyers extra peace of mind. Sellers on the platform who have completed KYC verification are now required to authenticate their products through CheckCheck before listing them.
Devansh Jain Nawal, Co-founder, Culture Circle, says, this partnership gives sneaker enthusiasts and luxury shoppers the confidence they deserve. The collaboration also aims to improve the customer experience by treating authentication certificates as valuable, shareable assets. With this initiative, Culture Circle has become the only platform in India to offer this level of verification, further establishing itself as a trusted source for brands like Nike, Adidas, Dior, and Balenciaga.
Perry Nguyen, CEO, CheckCheck, says, the combination of CheckCheck’s authentication expertise with Cultural Circle’s innovative marketplace helps raise the bar for sneaker and luxury resale in India.
