Derby appoints Gautham Ram Karthik as new brand ambassador

25 July 2025, Mumbai

Tamil Nadu's leading denim and menswear brand, Derby has appointed acclaimed Tamil Film Actor Gautham Ram Karthik as its official brand ambassador. This strategic partnership marks a pivotal moment in Derby's ambitious expansion plans, as the brand aims to capture the hearts and wardrobes of India's young, style-conscious demographic.

With nearly 50 retail outlets across South India, Derby has established itself as a go-to destination for quality denim and contemporary menswear. The brand's decision to collaborate with Gautham Ram Karthik reflects its commitment to resonating with today's ambitious youth who value both style and substance.

Karthik embodies everything Derby represents - he's classy, accessible, and genuinely talented," says Vijay Kapoor, Managing Director, Derby. His natural style and connection with young audiences make him the perfect ambassador for our next phase of growth. Like our denim, he's authentic, versatile, and always camera-ready, he adds.

Known for his compelling performances and effortless style both on and off-screen, Karthik adds, Derby's commitment to quality craftsmanship and contemporary design aligns perfectly with my personal style philosophy

This partnership comes at a strategic time as Derby prepares to accelerate its expansion across India, particularly through e-commerce. The brand plans to leverage Karthik's rising star power and authentic appeal to strengthen its position in key markets while attracting new customers who aspire to combine classic style with modern sensibilities.

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