01 December 2022, Mumbai
Designer duo Shantnu and Nikhil have launched a line fusing cricket and fashion.
Shantnu Nikhil Cricket Club (SNCC) is an aspirational lifestyle, where cricket is not just looked at as a part of conversations but also celebrated as a lifestyle.The collection introduces the batsman logo that symbolizes the spirit of achievement, the will to strive forward and a sense of unity.The contemporary lineup preserves the game’s nostalgic and yet stylistic silhouettes on season-friendly fabrics like flat knit and premium silks. Crisp athletic-chic-inspired details that bring together style with function are a key highlight. From essential sartorial pieces like the genteel retro-doused varsity jackets, suave crested sweatshirts, and sweater vests to classic and yet elevated cropped polos to classic pick-me-up accessories – neckerchiefs, sneakers, bucket hats, belts, SNCC infiltrates the modern-day wardrobe with a vision of easygoing everyday dressing. The designers have brought back an old trend that champions sports-inspired fashion, not simply athleisure, but going beyond the realm of gym wear. Ace designers are venturing into sportswear clothing. In a country crazy about sports, manufacturing sports goods and athletic wear is a lucrative business. This has given rise to the need for luxury homegrown designers to foray into the world of sports.
