Frenchie X expands India presence with launch of operations in Kerala
27 June, Mumbai 2025
Premium men's innerwear brand from India's storied VIP Clothing, Frenchie X has expanded its presence in India with the launch of its business in Kerala.
This move expands Frenchie X collections to over 140 stores across India, with a focused debut in more than 40 key retail outlets throughout Kochi, Kozhikode, and Thiruvananthapuram in Kerala.
The move into the Kerala market is a pivotal step in Frenchie X's broader strategy to enhance its presence across India. The brand is committed to a dual-channel approach, strengthening both its physical retail footprint and its e-commerce capabilities. This includes innovative partnerships with leading quick-commerce platforms like Swiggy Instamart and Zepto, enabling rapid delivery of Frenchie X products directly to consumers across Kerala.
Frenchie X aims to be readily accessible in key Indian markets, offering innerwear crafted from premium fabrics and featuring innovative designs. The brand is dedicated to continuous growth and deepening its market penetration by targeting modern Indian consumers through diverse shopping channels.
By expanding the brand’s physical presence and leveraging quick-commerce platforms, VIP Clothing ensures the availability of Frenchie X according to customers’ demands, says a spokesperson of the company.
Frenchie X is poised to further consoldiate its position as a leading premium men's innerwear brand in the Indian market by focusing on dual-channel growth and accessibility. The brand's emphasis on premium fabrics and innovative designs remains central to its appeal, promising an enhanced experience for consumers seeking comfort and style in their everyday essentials.
