The India kids' apparel market has surged to US$ 21.1 Billion in 2022, with projections showing an expected expansion to US$ 24.5 Billion by 2028, reflecting a robust Compound Annual Growth Rate (CAGR) of 2.6% during 2023-2028, according to IMARC Group.
Growing disposable incomes
Kids' wear, catering to children under 14, prioritizes comfort and safety, offering a diverse range of clothing suitable for casual, formal, and festive occasions, featuring various materials, styles, and colors.
Social media influence
The market's remarkable growth is fueled by rising disposable incomes, the pervasive influence of social media and smartphones, and aggressive marketing strategies. Leading manufacturers invest in branded and premium apparel, often featuring popular cartoon characters to attract young customers.
Sustainable fashion
Additionally, the trend towards sustainable clothing has gained traction, responding to the growing focus on environmental responsibility.
E-commerce witnesses demand tailwind
As the e-commerce platforms expand, offering convenience and variety, the India kids' wear market is set to witness further growth, effectively meeting the preferences and demands of the young and discerning consumer base across the country.
