Kalpraag expands with newest flagship store in Hyderabad

12 June, Mumbai 2025

Expanding its presence in India’s premium fashion markets, men’s ethnic wear brand Kalpraag has officially opened its newest flagship store in Banjara Hills, Hyderabad.

Known for its refined blend of traditional craftsmanship and contemporary design, Kalpraag offers a curated collection of menswear, including kurtas, kurta bundis, jodhpuris, and sherwanis.

The new store embodies the brand’s mission to make culturally rich yet modern ethnic fashion more accessible to discerning customers.

The opening of this new store reflects the brand’s commitment to delivering quality, unique designs and a memorable shopping to experience to customers in Hyderabad that has always embraced culture and craftsmanship, says Mayank Jain, Founder, Kalpraag.

Hyderabad’s rich heritage and evolving fashion sensibility make it an ideal market for Kalpraag, whose aesthetic reimagines timeless Indian silhouettes for the contemporary man. With its presence in Banjara Hills, the brand aims to become a go-to destination for ethnic menswear in the region, adds Jain.

The launch reinforces Kalpraag’s broader growth strategy to establish itself in culturally vibrant urban centers while delivering heritage-driven designs that resonate with modern Indian customers.

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