Chennai-based knitwear brand Alonge by designer Nithya Prakas has launched its debut collection featuring sweatshirts, jackets, lined camisoles, knee-grazing dresses, shorts, pants, co-ords, skirts, oversized T-shirts in ecru, black, white, warm pink, lavender, blue, grey, and green shades.
The collection features garments having hand, embroidered and embellished florals with blooms ranging from hibiscus to protea and birds of paradise. It focuses on hand embroidery and stitches. For example, the show-stopper sweatshirt has flowers that have been embroidered using sequins and beads. While the garments are designed in Chennai, the manufacturing unit is in Tiruppur and the materials come from all over the world including beads and sequins from Japan, lining from Germany, and zips from Hong Kong.
