Lee teams up with Suneet Verma for an avante garde collection


Denim brand Lee has teamed up with designer Suneet Varma to launch an avant garde collection inspired by the rich vistas of Indian culture and the unyielding charm of denim. From corsets to bell-bottom jeans, and maxi skirts to statement dresses, the collection offers a fusion of contemporary flair and timeless elegance.

A homage to the bold, the innovative, and the rule-breakers, this collection celebrates individuality and the courage to stand out. It pushes the boundaries of denim beyond traditional constraints. Each piece of the collection showcases a harmonious blend of craftsmanship and creativity, featuring intricate washes, digital prints, lavish gold foil embellishments, and unique fabric manipulations.

The designs of the collection are a blend of tradition and modernity, resulting in a collection that is both timeless and contemporary. Through meticulous research and development, the designers explored a multitude of washes and treatments, collaborating with sustainable factories to ensure environmental responsibility.

The collection is divided into thematic narratives such as India Martini, Art, Deer Mountain Denim, and Rock and Roll, each piece encapsulating a story that celebrates Indian craftsmanship on a global stage. Traditional elements are seamlessly woven into denim's modern fabric, with motifs, patterns, and techniques paying homage to India's diverse heritage.

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