Renowned women’s fashion brand Madame plans to launch a video campaign ‘Thank you, Maa’ on Mother’s Day. The campaign will showcase the bond between a mother and a child. The campaign aims to remind everyone of the special place mothers hold in their lives and the ways in which they make their lives easy and beautiful, avers Akhil Jain, Executive Director, Madame
The core objective of this campaign is to secure customer’s trust and faith in Madame, he adds. It reflects the brand’s ideology of staying true to its continual commitment to the spirit of Indian women. Launched in 1993, Madame, caters to a wide range of apparels, handbags, footwear and accessories for women, and also offers fast fashion in-trend merchandise, casualwear and partywear. The brand was created with the idea to dress up young women in the latest styles and designs. It has made a name for itself in both the fashion as well as quality of products offered.
