27 January 2023, Mumbai
Mango Man has opened a store in India. This is the Spanish brand Mango’s menswear line and has enabled the company to further increase its presence in the Indian market by tripling it in two years.
The company has made India a key focus of its international expansion in Asia. India also happens to be at the top with regard to points of sale for the company, numbering 85 points of sale, compared to 46 stores at the end of 2021.
In 2023, Mango will be accelerating expansion in India and opening over 35 more points of sale which would include new flagship stores in Ludhiana and Bangalore. It aims to have an extensive network of stores across India with 110 points of sale by the end of the year.
The Spanish fashion brand sees India as one of the most important markets in its internationalization strategy, since, according to all forecasts, this country is destined to become the third-largest consumer market in the world within the next few years and Mango wants to have a significant presence in it.
This expansion plan has been implemented alongside Myntra which is the local franchise partner for Mango and is among the more important players in fashion in the country.
