Mango teams up with renowned influencers to launch summer capsule collection on Myntra
Global fashion retailer Mango has collaborated with renowned influencers Juhi Godambe, ShivShakti and Vagmita Singh to launch its summer capsule collection on Myntra.
Juhi Godambe’s collection focuses on bold workwear, ShivShakti’s statement pieces tailored for modern women and Vagmita’s collection showcases fashionable casuals.
Bringing an authentic Spanish touch to India customers’ wardrobe, the collection serves as a bridge between the rich heritage and fashion synonymous with the effervescent city of Barcelona, tailored precisely to meet the discerning tastes of Indian women, says Venu Nair, Chief of Strategic Partnerships and Omni Channel Business, Myntra.
The brand plans to promote the collection through digital channels, social media handles of the influencers and Out-of-home (OOH) advertising in cities like Bengaluru.
One of Europe’s leading fashion brand, Mango is known for its design, creativity, sustainability and technology. The rights to sell the brands’ products online in India were acquired by Myntra in 2017 from two previous operators of New Delhi-based DLF Brands and Mumbai-based Major Brands – currently known as Apparel Group – a franchisee operator of various international labels including Aldo, Bath & BodyWorks, Victoria’s Secret, Charles & Keith, Tim Hortons among others.
