Max Fashion announces Siddhant Chaturvedi as first-ever male brand ambassador

21 August 2025, Mumbai 

One of India's leading multinational fashion brands, Max Fashion has announced a historic first: actor and cultural trendsetter Siddhant Chaturvedi is its first-ever male brand ambassador. Chaturvedi will be the face of the new ‘How New Is Your New?’ campaign, which aims to connect with a generation that values individuality and cultural edge. With his effortless style and ability to resonate with young audiences, Chaturvedi perfectly embodies the energy and ethos of the brand.

This partnership signifies more than just a new campaign; it's a strategic move by Max Fashion to align with the evolving tastes of young Indians. Beyond his mass appeal and Gen Z connection, Chaturvedi brings a unique edge that speaks to modern Indians who live at the intersection of music, movement, and style.

Chaturvedi joins a diverse and influential group of ambassadors that includes Kalki Koechlin and Alaya F Together, this trio mirrors the layered and dynamic nature of modern India. Koechlin represents depth and individuality, Alaya F channels the fearless energy of Gen Z, and Chaturvedi adds a fresh, young ease. They collectively reflect a generation that can confidently transition from casual outings to formal events while embracing both tradition and trend.

This campaign marks a creative and strategic shift for Max, signaling a younger, sharper brand identity. Chaturvedi himself understands this dynamic. ‘Style today is about evolution,’ he says. ‘How New Is Your New?' makes you think about that shift, and Max captures it perfectly with collections that keep up with you, not the other way around.

The campaign's fashion collection is designed for a variety of activities, from athleisure to weekend getaways, making everyday dressing an act of self-expression. Sumit Chandna, Deputy CEO, Max Fashion, notes, the partnership with Chaturvedi is ‘a natural fit’ because he represents the confident, creative, and forward-moving qualities that Max celebrates in its customers. The brand's vision is to ‘democratize fashion’ by offering global trends at affordable prices, making it accessible to fashion-conscious and tech-savvy young families and millennials across India.

LATEST FASHION NEWS