Menswear market set for steady growth over next 5 years: Dinesh D, Director, Engyne

19 June, Mumbai 2025

India's premium menswear market is set for steady and substantial growth over the next five years, affirms Dinesh D, Director, Engyne.

The market is moving away from overt branding and fast fashion towards understated elegance and thoughtful design, he adds.

Discerning Indian men are prioritizing garments that are both stylish and consciously crafted. They are opting for sharp silhouettes, clean lines, quality fabrics, Dinesh explains. Focus on comfort, minimalism, and versatility has increased with Indian consumers seeking outfits that effortlessly transition from professional settings to leisure activities.

However, retaining skilled design and marketing professionals in India's dynamic fashion ecosystem remains a significant hurdle, rues Dinesh. In the increasingly saturated direct-to-consumer market, differentiation is key, he emphasizes. The brand’s edge comes from meticulous attention to detail, using world-class materials like Supima and Giza cotton, coupled with precise stitching and fit.

Technology underpins every aspect of Engyne’s, operations, from CAD-led design workflows to AI-powered advertisements and data-driven production. The brand uses automation to cut waste and improve quality, Dinesh explains. It helps the label move fast, test more, and connect better with customers - without compromising creativity, he adds.

A ‘fabric-first philosophy’ is central to premium menswear, states Dinesh. Fabrics such as Supima and Giza are not only softer but also more durable, breathable, and retain their shape longer, he adds.

The perception of menswear has shifted dramatically, Dinesh points ut. Men today prefer quality over quantity with increasing social media exposure making men more informed about fit, fabric, and finish, leading to a more value-driven customer, he observes.

As Engyne considers global shipping, positioning is critical. The brand offers global quality, Indian roots, and refined functionality, Dinesh asserts. They aim to present timeless designs backed by Indian craftsmanship in a way that resonates across international borders.

Sustainability is intrinsically woven into Engyne’s brand DNA, from responsible sourcing and ethical manufacturing to low-waste production. The brand avoids overstocking, reuses trims, and prioritizes longevity, he asserts.

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