23 May, Mumbai 2025
Puma India has roped in Bollywood actors Ibrahim Ali Khan and Shanaya Kapoor for a new campaign film endorsing the brand’s popular Palermo range of sneakers. The two-minute film pays a cinematic tribute to India's creative and resourceful youth culture, with the Palermo sneaker at the centre of every scene.
Capturing the spirit of ambition, innovation, and unity, the film showcases a group of friends finding joy in everyday situations. The story highlights youthful spontaneity, from repurposing an old Puma jacket and hitchhiking across town to transforming a bed sheet into a rooftop movie theater. The Palermo sneaker perfectly complements this vibe, standing out as a classic yet modern essential for all their escapades.
Puma India has a unique way of making everyday stories cool and relatable, says Ibrahim Ali Khan, Actor & Ambassador. This new campaign film reflects how the current generation operates. It resonates with everyone in the country with the classic, stylish and built for any kind of plan or no-plan day, Palermo sneaker range adding to the mood
Known for its classic T-toe design and gum sole, the Palermo sneaker draws inspiration from football terrace culture while embracing contemporary style. Through this campaign, Puma India reinforces its commitment to celebrating individuality and daily creativity among Indian youth.
Shreya Sachdev, Director-Marketing, Puma India, adds, as a global brand, always at the forefront of local culture, Puma celebrates the resourcefulness that India thrives on - finding joy in chaos and creativity. The brand’s new collection ensures circumstances don't stop its customers from living their lives to the fullest.
The brand’s latest film introduces a new narrative with bolder visuals and enhanced storytelling, connecting with today’s digital-savvy, fashion-conscious generation. As a part of this launch, Puma will also release Palermo Premiums - a sophisticated leather version of the sneaker - along with new colorways.
