17 June, Mumbai 2025
Following a strategic brand refresh that successfully deepened its connection with young consumers across India, Bengaluru-based fashion brand Showoffff recorded revenues worth over Rs 200 crore in FY25.
Since the refresh, monthly visitors to Showoffff’s website increased to 1.05 million while its digital engagement rose by 61 per cent. The brand's combined Gross Merchandise Value (GMV) across both online and offline channels rose by 75 per cent, directly fueling this impressive revenue growth.
Priya Shah, Founder, states, the brand has decoded what Gen Z and young millennials truly want: authentic self-expression, inclusive designs, and a brand that speaks their language. It has curated every element from oversized fits and gender-neutral silhouettes to limited-edition capsule drops to capture the spirit of current fashion culture in India.
Starting its operations in 1992 with a 200 sq ft apparel store in Bengaluru, Showoffff has blossomed into a leading fashion brand with 22 stores across Karnataka and Maharashtra, encompassing over 500,000 sq ft of retail space. The brand also maintains a robust digital presence through its own website and key marketplaces like Amazon and Myntra.
The brand's retail footprint now extends to major urban and emerging markets, including Ahmedabad, Belgaum, Mysuru, and Hubli, supported by an agile team of 1,200 professionals. Showoffff also offers quick delivery services in metropolitan cities.
Looking ahead, Showoffff plans to triple its digital customer base by 2025. This ambitious goal will be driven by strategic capsule collections, an expansion of its experiential retail presence across India, and the highly anticipated launch of its premium Luxe Collection.
