Solitario Diamonds forays into Delhi with debut boutique store in South Extension

11 July, Mumbai 2025

A rapidly growing lab-grown diamond jewelry brand, Solitario Diamonds has officially forayed into the Delhi market with the launch of its debut boutique store on the first floor of the Study by Janak in South Extension. The 300 sq ft store showcases a curated selection of high-carat, statement solitaires.

Emphasizing the importance of this move, Ricky Vasandani, CEO & Co-Founder, Solitario, says, Delhi’s consumers are discerning and bold, which aligns perfectly with Solitario’s philosophy. Partnering with Study by Janak felt instinctive, as it allows the brand to integrate their modern, conscious jewelry into a space that already defines elegance and fashion-forward living.

The new store is already experiencing promising footfall, with an average of 50 weekly visitors projected to rise steadily. This momentum is supported by active influencer engagement and strong word-of-mouth buzz generated from the launch weekend.

Founded in 2022 by Ricky Vasandani and Bollywood actor Vivek Oberoi, Solitario Diamonds has quickly established itself as one of India’s fastest-growing brands in the new-age luxury diamond segment. Designed with the modern, conscious consumer in mind, Solitario has rapidly set benchmarks not only across India but also in six global markets, including Dubai, Malaysia, and Spain.

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