28 June, Mumbai 2025
Making a significant off-field move, Indian cricket superstar Virat Kohli has invested Rs 40 crore in the Bengaluru-based sportswear and athleisure brand, Agilitas. This investment follows the end of his long-standing partnership with global sports brand Puma.
Agilitas is a new Indian startup founded by Abhishek Ganguly. The company aims to establish a strong Indian sportswear brand with aspirations for international expansion. Kohli's involvement will extend beyond just financial investment; he is also slated to be actively involved in the business's strategic decisions.
This marks a pivotal shift for Kohli, transitioning from being solely a brand ambassador to becoming a serious entrepreneur. His decision to back a homegrown brand like Agilitas underscores his confidence in Indian startups and their potential to compete globally. Kohli’s active participation is expected to significantly boost Agilitas’s visibility and accelerate its growth within the highly competitive sports fashion market.
In essence, Kohli is now actively contributing to the development and promotion of an Indian sportswear brand, signaling his strong support for local businesses and laying the groundwork for his future endeavors beyond his illustrious cricket career.
