29 April 2022, Mumbai:
VKC Group has launched a marketing campaign featuring Amitabh Bachchan for its sports fashion brand ‘Debongo.’ Titled ‘You Are You,’ the campaign will be designed to initially sell shoes, sandals, sliders, and bags.
The brand will later expand its portfolio to add apparel, accessories, and other range of products in the next phase.
VKC Razak, Managing Director, says, India offers a huge potential to an affordable sporty-fashion brand that values the uniqueness of users and increases their confidence.
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The brand will explore the potential of users by offering contemporary fashion.
It will highlight the fact that a beautiful India is a collection of confident people.
The Kerala-based VKC Group is one of the largest footwear manufacturers in India with brands like VKC Pride, VKC Lite, and VKC Stile, among others.
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