Vuori, expandes into Europe, Canada & Oz

02 April 2022, Mumbai:

Vuori, a popular activewear brand in the United States, has expanded into the United Kingdom, Ireland, France, Germany, the Netherlands, Canada, and Australia, marking the brand's first international growth.

According to reports, the fashion house will open specialized online boutiques in each of the aforementioned areas, much to the joy of brand fans around the world.

"We are happy to introduce Vuori's innovative take on performance gear to these regions," Joe Kudla, Founder, and CEO of Vuori said of the company's first global growth.

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The company has also signed physical and online distribution agreements with fashion stores in the United Kingdom, Ireland, and the Netherlands.

Vuori items will be available in the UK at Selfridges and Cotswold Outdoor (20 stores and online).

It will also be available in the retail shops at all 11 Barry's Bootcamp locations across the country.

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Vuori will be available through Brown Thomas in Ireland (two locations and online), as well as Bever in the Netherlands (20 locations and online).

Vuori's decision to expand abroad comes after the company raised $400 million in late 2021.

Vuori, which is known for its premium performance clothes, presently has ten stores and an e-commerce site, and now solely operates in the United States.

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CREDITS: SGI Europe & Apparel Resources.