19 October 2022, Mumbai:

Lulu Group plans to set up India’s biggest mall. This will be in Ahmadabad, Gujarat. The construction of the Rs 3000-crore shopping mall, which would have all modern facilities, will start early next year. The shopping mall will have over 300 national and international brands, a 3,000-people capacity food court with multi-cuisine restaurants, a 15-screen multiplex cinemas with Imax, India’s biggest children's amusement center and many other attractions.

This would be Lulu’s third shopping mall in the country, after Kerala and Lucknow Uttar Pradesh, and will provide direct employment to 6,000 people and indirect employment to over 12,000 in the state. Lulu hypermarket, the retail division, will be the anchor store. Lulu hypermarket was founded in 2000 and now has operations in 22 countries across the Middle East, Asia, the US, and Europe.

The UAE-based Lulu, known for its sprawling business interests worldwide, is now expanding in India, after having a prominent presence in the southern parts of the country for the past many years. Headquartered in Abu Dhabi, the group mainly operates in 23 countries located across the Middle East, Asia, the US, and Europe. It has an annual turnover of eight billion dollars and a staff force of more than 60,000.

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10 October 2022, Mumbai:

VaraMahalakshmi Silks has opened a store in Tamil Nadu. This is VaraMahalakshmi’s third store in Tamil Nadu. The store spread over 4000 sqft offers premium product offerings, including a variety of saris such as Banarasi, Patola, Kota, Kanchipuram, Paithani, Organza, Kuppadam etc., with a major focus on handlooms such as Kanchipuram silk sarees.

VaraMahalakshmi is run by ethnic apparel retailer Sai Silks which derives most of its revenue from women’s garments, contributing around 80 per cent of sales. VaraMahalakshmi Silks opens third store in Tamil Nadu

Sai Silks is present in four major states of South India-- Andhra Pradesh, Telangana, Karnataka and Tamil Nadu. Sai Silks Kalamandir, a Hyderabad based company, began its retail journey in 2005 and redefined the fashion retailing industry in India with four major brands, namely Kalamandir, Kancheepuram Varamahalakshmi Silks, Mandir, KLM Fashion mall. Kalamandir is a family store with apparels for women, men and children. Kancheepuram Varamahalakshmi Silks has a wide collection of silk saris direct from weavers and multiple designs. Mandir is an exclusive sari store with exquisitely designed silk saris and lehengas. KLM Fashion mall is a mall with a value format and a great experience for men, women and children with a wide variety of choices.

In February 2013, the company attempted to enter the primary market by providing a safety net scheme for retail investors but had to withdraw from the IPO.

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19 October 2022, Mumbai:

Clovia has opened an exclusive brand outlet at Gurugram. The 757 sqft store houses the complete range of Clovia’s lingerie, sleepwear, activewear as well as the newly launched Skivia range of personal care products. The brand currently has 41 exclusive brand outlets in the country and has been diversifying its product range along with aggressive offline expansion plans for the second half of 2022.

This new store is part of the company’s nationwide expansion plan to open 150 EBOs by the end of this year. This D2C fashion, lingerie and personal care brand has been at the forefront of offering an unparalleled D2C as well as offline retail experience to patrons, constantly engages with and interacts with customers to seek feedback on the products and accordingly innovates the product offerings for them.

The aim is to reach out to more consumers by offering an omnichannel experience and an enhanced shopping experience. Clovia organises regular meet-ups at its stores for its customers to let them experience the brand’s latest collections. The strategy gives the brand an opportunity to engage with the customers and trigger conversations around pain points, suggesting solutions and then seeking feedback on the products used. The assumption is that customers are not just out to make a purchase.

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09 October 2022, Mumbai:

With the only thing constant in life being change, there’s a brand new trend in the Indian fashion industry that is changing the dynamics of business houses. Fashion designers are now tying up with big corporate houses, as just designing and selling couture is no longer enough and they desperately need to expand their customer base with more accessible price points supported by a wider product portfolio and distribution network. Currently, Aditya Birla Fashion and Retail Ltd (ABFRL) and Reliance Brands Ltd (RBL), are betting huge on Indian designers with a number of tie-ups with renowned designers, and legacy brands to jumpstart their global and domestic marketing and distribution networks by joining forces with leading retail companies.

RBI and ABFRL ties up with various design houses

Earlier in 2022, RBL had bought a 51 percent majority stake in couture brand Abu Jani Sandeep Khosla and all their supplementary offerings, which included GULABO by Abu Sandeep, ASAL by Abu Sandeep and MARD by Abu Sandeep. After that Jani and Khosla have become the newest additions to an impressive line-up for Reliance who have tied up with renowned designers such as Satya Paul, Raghavendra Rathore, Ritu Kumar, Anamika Khanna, Manish Malhotra, Rahul Mishra, and Abraham & Thakore among others. Around six of these partnerships took place in just the past year proving that this trend is here to stay in the long run. RBL has entered into a partnership with Rahul Mishra into a 60:40 joint venture to create a new ready-to-wear brand.

The collaboration trend was started by ABFRL when in 2019 it acquired a 51 percent stake in designers Shantanu & Nikhil’s company Finesse International Design. It has quickly followed this with tie-ups last year that includes a 51 percent stake in designer Sabyasachi Mukherjee’s fashion house as well as establishing a new company with designer Tarun Tahiliani which launched a contemporary men’s ethnic wear brand called Tasva, and together they have a goal of selling Rs 500 crore worth of men’s ethnic clothes and accessories in five years. Now ABFRL’s latest is, its 51percent stake in House of Masaba Lifestyle, owned by designer Masaba Gupta. This brand is planning to achieve annual revenues of around Rs 500 crore in the next five years with a product portfolio that will include everything from garments and accessories to lifestyle products while focusing on building a huge domestic brand for the new generation of digital-first customers.

Smooth transition from western to Indian designer brands

Although ABFRL and RBL have specialized in western wear brands for many years, they are now interested in Indian designers mainly due to the affordability factor. ABFRL owns and markets huge brand names such as Louis Philippe, Van Heusen, and Allen Solly while RBL, as part of Reliance Industries, has partnered with more than 60 global brands including Burberry, Coach, Jimmy Choo, Diesel, and Michael Kors, among others. But unlike the men’s western wear market, there are various Indian designers who have a versatile product portfolio, and since these brands are reasonably priced, it makes sense to enter into a partnership or even acquire them

As per Edelweiss, the ethnic wear market in India is pegged at $20 billion, of which 70 percent is unorganized and this is the segment that the big retailers are tapping. Industry experts are of the opinion that may be after 10-20 years, some of the big corporate houses will acquire the smaller design companies fully or tie up with the bigger names. As the corporates continue their tie-ups with design house and create a bridge between high-end luxury and pret-a-port lines, more Indians will be wearing designer brands.

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14 October 2022, Mumbai:

Indya has opened a store in Malaysia. The new store in Malaysia marks Indya’s offline expansion to international markets, making it a significant stride in the brand’s efforts to grow its global business.

The brand is looking at opening stores in regions with strong NRI communities such as the US, Canada, South Africa, and the Middle East.

The store in Malaysia is spread across 1200 sqft and houses an assortment of Indian wear from chic daywear dresses and tunics elevated with traditional prints to modern festive wear that encapsulates the brand’s signature pre-stitched saris, shararas and kurtas with attached dupattas and statement fusion jumpsuits. The brand offers extremely current and functional designs at very affordable price points.

Indya, a part of New Delhi-based fashion house High Street Essentials, was born out of a thought to modernize ethnic fashion by considering the evolving lifestyle and needs of the new-age woman.

Indya has since grown to become one of India’s leading omnichannel fashion brands. Besides retailing in the country through its website, online marketplaces, 400 shop-in-shops, and 32 exclusive brand stores, the brand also serves a robust international market that currently contributes to 18 percent of its total revenue.

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12 October 2022, Mumbai:

Pandemic restrictions lifted, people are out and about, making up for the lost time of 2020 and 2021. Yes, they are thronging at malls like they did before and malls couldn’t be happier. As new brands enter the market, they are tapping in on people’s rekindled exuberance of going out for a spot of “malling”. Diwali and the big winter wedding season are going to be bumper harvest as people are pulling all stops to celebrate in style.

The 2021 festive season was lukewarm because retailers were partially open and there was still some apprehension about going to public places, but this year looks very promising. More specifically, the fashion, personal care, and electronics verticals are expected to generate a lot of demand in the coming months as people revel in the festive celebration.

Customer engagement

Whilst people have returned to malls, they have come with more expectations. The two years of lockdown has given consumers a taste for online shopping and brands have picked up on that and most are now omnichannel. The customer of the future does not shop merely for functional purposes but also for the experience, which starts much before the actual purchase transaction. Needless to say, malls are trying their best to resonate with their customers by reflecting attitudinal change in shopping and current trends.

Malls today try to create enriching experiences for customers by creating engaging decor/ selfie points, curating tech-based games involving AI, VR, offering various deals, announcing contests on social media platforms, inviting influencers to showcase latest fashion and trends, conducting DIY workshops and masterclasses with beauty experts, chefs etc., organising events for kids and families that offer a wholesome entertaining experience, arranging concerts and performances.

Corporations jumping in to cash in on the wedding season

The celebration-wear category is super excited about the upcoming festive and wedding season. As this Diwali and the wedding season are set to break all records, malls are decked up in the finest customer experiences to capture every rupee of what customers are expected to spend.

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07 October 2022, Mumbai:

Consumers have turned to ethnic wear in a big way. They are upgrading their wardrobes for the festivities and the wedding season. So demand for ethnic and occasion wear has picked up at Indian malls and retailers. Sales of jewelry and occasion wear, which saw a tough time, have picked up. This time the wedding season is going to be long and people are going back to big-ticket weddings.

Consumers are looking for differentiated products and are willing to pay the price as long as they see value in the products. While inflation remains a concern for a large cohort of shoppers, those celebrating significant occasions after a gap of two years are not holding back on spending.

Fashion goods contributed 20 per cent to the gross merchandise value during the ongoing online festive sales. Fashion, as a category, grew three times compared to business-as-usual days, or non-sale days, during the first leg of the festive sales. Sales at few malls had surpassed 2019 levels in September.

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14 October 2022, Mumbai:

East is East and West is West and never the twain shall meet is a concept that doesn’t hold water in the Indian apparel fusion segment that blurs the boundaries between cultures. Western-style clothing combined with Indian designs and patterns and other fusion fashion styles is now flying off the shelves.

Industry experts say that India has emerged as one of the world’s fastest-growing fashion markets over the past few years and is projected to grow at 15 percent CAGR by 2022 and become a $102 billion market for apparel. The fusion wear segment of pairing different fashion concepts together will hold a key chunk of the market pie.

Many popular fashion brands like Sabyasachi, House of Indya, House of Masaba, Manish Malhotra, and Anamika Khanna have took an Indian twist on a Western silhouette with their design concepts, embellishments, and embroidery. Others who are making a mark in the fusion segment include Shivan&Narresh, Mishra, Monika Nidhi, Papa Don't Preach by Shubhika, Ridhima Bhasin, Punit Balana, and Ridhi Mehr among others.

Other than these designers, even main stream apparel brands also have been observing this as a phenomenal growth sub category.

The gen X age group has taken to Indo-western clothing by storm and the popularity of social media platforms like Instagram, Pinterest and TikTok has made life easier for most brands to get media coverage and be liked and loved. The versatile nature of Indo-Western fashion can create a look for any occasion with outfits that range from glamorous to causal and occasions from a wedding to streetwear.

Fusion dressing is a versatile segment

The fusion works is a versatile and flexible one of mix and match where there are no strict fashion rules. Just wear what you want in the casual setting by pairing the staple wardrobe essentials like jeans with a traditional kurta or a western dress with an ethnic motif scarf. With kurtas available in different styles, colors, and patterns, women are sometimes wearing them short over trousers or wearing longer kurtas on their own as a dress, making them suitable for any occasion.

Currently, palazzo sets are all the rage in Indo-Western wear with women wearing patterned palazzo trousers with simple tops creating a casual chic Indo-Western look. Palazzo trousers now also have a modern silhouette with a crop top or halter neck top.

For social occasions such as weddings, another popular Indo-Western look involves pairing an Indian motif embroidered lehenga with a plain, crop, or halter neck top or a spaghetti top. Instead of wearing the traditional embroidered blouse, this kind of dressing is a rage among the younger generation at weddings and social functions. Among young women in the Indian community living abroad, this kind of Indo-Western fusion wear is very popular and many designers are targeting this niche segment by exporting their products as well as having a physical stores in many countries, besides online channels.

The men’s apparel segment also has incorporated this fusion concept by introducing the Jodhpuri Suit set and flowing Angrakhastyle kurtas. Along with this are jackets that are paired with various lower-body clothing in different ways to achieve a different look indo western Achkan that look quite similar to traditional sherwanis but yet are different and can be paired with jeans and other men's bottom wears are also popular.

Indo-Western fashion is on the rise and most smartethnic brands have incorporated it as part of their product portfolio, as this rise is expected to remain constant in the near future in India and abroad.

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12 October 2022, Mumbai:

Royal Enfield has launched an exciting merchandise of jeans extending its iconic brand into the fashion.

Royal Enfield’s Carapace riding jeans look and feel like a regular pair of jeans. They offer D30 L2 armour at the knee and hip. They look like a regular pair of jeans that can be worn anywhere and everywhere. The fit at the waist is a bit snug. That is probably down to the hip armour. The other options in the segment are the Bikeratti jeans and the Korda riding jeans.

Bikeratti Jeans

Bikeratti Jeans offer a base (L1 armour) and a pro version (L2 armour) of blue and black jeans and are lined with Dupont Kevlar. Korda Riding Jeans

Korda Riding Jeans have safe-tech Level 2 armour for knees, Kevlar lining in the knee and buttock region, stretch panel at the groin area of a different colour, which potentially makes these pants unusable for regular use and the hip armour has to be upgraded to Level 2.

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