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Manish Malhotra collaborated with BTPL on an ethnic fabric line

11 January 2022, Mumbai:

BRFL Fabrics Private Limited (BTPL) has teamed up with couturier Manish Malhotra to produce LinenVogue - La Classé, a range of textiles intended for ethnic wear.

BTPL revealed in a news statement on Monday that the new collaborative fabric line is aimed to promote linen as a preferred ethnic and festive wear material for Indian customers, in order to meet demand during the forthcoming wedding season.

Manish Malhotra hand-picked the textiles for the collection, which is the first time the namesake designer has developed a line utilising linen.

Over 60 skilled artisans at BTPL worked for six months to create the 36-look collection for men and women. Vintage-style zardosi and Rajasthani sequin work, complex coated embroidery, and a colour palette that ranges from monochromatic to brilliant hues to suit a variety of preferences are featured on textiles.

Manish Malhotra launches ceremonial ethnic fabric collection with BTPL

In a press statement, BTPL managing director Prashant Agrawal said, "We are happy to unveil our innovative festive line collection as we seek to serve our consumers with a wide choice of luxury ethnic apparel."

"We are optimistic that the quality linen fabric used to create the collection will redefine ethnic fashion and establish ethnic wear as a sought-after clothing category," says the company. Manish is recognised for his wonderful designs, and it is a privilege for us to have him work on our fabric line and offer it the elegance and refinement for which he is known."

LinenVogue - La Classé exclusive brand stores as well as about 3,000 multi-brand retailers throughout India currently sell the range. 

The brand's EBOs include in-house tailors, so customers can buy fabric and have it customised to their specifications. This new rollout is expected to improve in-store footfall by 15% to 20%, resulting in significant revenue growth for BTPL.

"Linen is a fabric I've only worked with a few times, so when Linen Vogue contacted me to style a variety of the new fabrics, I was ecstatic," designer Malhotra said. "I wanted to go on a journey via a broad palette of designs and colours that oscillates between old-world regalia and current repertory," says the designer.

 

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Manish Malhotra collaborated with BTPL on an ethnic fabric line

Covid Omicron wave poses shortage of workers to Apparel exporters leading to supply side woes

10 January 2022, Mumbai:

Garment exporters from Noida and leather goods exporters from Mumbai, Delhi, and Kolkata, are facing a shortage of workers due to rising covid cases.

In the Noida apparel export cluster, the return of migrant workers has completely stopped with 3,000 garment export units facing a shortage of around 3 lakh tailors.

NAEC - Noida Apparel Export Cluster - Home | Facebook

With orders in hand from the US and Europe, exporters are concerned bow to meet their obligations Similarly, leather goods exporters are flooded with orders from global markets but rising covid cases among workers are creating a shortage in manpower at the units.

Noida Apparel Export Cluster Urges Exporters to Work Collectively - Apparel  Resources

"Earlier, we were working at 70 per cent capacity. But now. suddenly, the flow of orders from the US and Europe has increased.

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The migrant workers were slowly coming in. But the rising covid cases have halted the process and we are In the dark on how to handle the orders. We have taken up the matter with the Uttar Pradesh government as well," said Lalit Thukral, president of Noida Apparel Export Cluster.

ET (The news article has not been edited by DFU Publications staff)

 

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Covid Omicron wave poses shortage of workers to Apparel exporters leading to supply side woes

Tiruppur Exporters’ Association (TEA) appealed Government to ban cotton export

11 January 2022, Mumbai:

In view of the abnormal price rise in cotton and cotton yarn, the Tiruppur Exporters’ Association (TEA) has said that the Indian government should ban export of cotton. This is in addition to the call already given by the industry to remove 11 per cent import duty on cotton.

Last month, the price of Indian cotton was higher than the international market.

“The increase in cotton and cotton yarn exports from India is benefitting our competitors. India’s share in the export of knitting garments is only 4 per cent, while China has 39 per cent, Vietnam 13 per cent and Bangladesh 14 per cent in the segment.

The government should ban export of cotton so domestic industries can compete in international market and India can benefit from value addition. Higher MSP can protect the interest of farmers, if necessary,” TEA president Raja M Shanmugham said.

The issue has already been taken up with the government. Representatives of the textile industry have submitted a memorandum to textiles minister Piyush Goyal requesting government’s intervention.

Subsequently, textiles secretary Upendra Prasad Singh held a virtual meeting and discussed with the industry representatives. Shanmugam says the problems of the industry have been explained to the government officials, and Singh has given assurance of looking into the problems.

In view of the abnormal price rise in cotton and cotton yarn, the Tiruppur Exporters’ Association (TEA) has said that the Indian government should ban export of cotton. This is in addition to the call already given by the industry to remove 11 per cent import duty on cotton. Last month, the price of Indian cotton was higher than the international market.

Now, the ministry of textiles and the industry representatives are trying to approach finance minister Nirmala Sitharaman as the issue of foreign trade is directly related to the Ministry of Finance. TEA has also urged the government to stop futures trading in cotton, as it is also causing for spike in cotton prices due to trading activities of investors.

According to Shanmugham, production is currently in full swing for export orders, but the recent price rise in cotton and yarn have worsened the things for exporters and producers.

The additional cost is unbearable for them, and has put the garment units of Tiruppur in deep crisis. TEA has requested other textile organisations like the Textile Mills Association, SISA, TASMA and ITF to appeal their members not to increase the rates of cotton yarn.

Meanwhile, to highlight their issues, TEA has called for a strike in Tiruppur on January 17-18. Around six lakh workers associated with about 20,000 MSME units and 2,000 direct exporters will participate in the strike. However, the strike has only symbolic significance, according to Shanmugham.

Fibre2Fashion News Desk 

(The news article has not been edited by DFU Publications staff)

 

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Tiruppur Exporters’ Association (TEA) appealed Government to ban cotton export

Due to an increase in Covid-19 instances, Sabyasachi outlets are now appointment-only

07 January 2022, Mumbai:

Due to the fast proliferation of Covid-19 cases across India, luxury traditional apparel, accessories, and jewellery designer Sabyasachi has switched to in-person appointments exclusively for its outlets, despite high demand.

The firm declared on Facebook that "Sabyasachi outlets around the nation would stay open for restricted in-person appointments only." "With the growing instances in mind, our community's health and safety remain our top priority." We appreciate our customers', artists', and staff' patience, support, and understanding at this difficult time."

Sabyasachi has flagship stores in New Delhi, Mumbai, Hyderabad, and Kolkata, all of which are scheduled to open in the near future. The company also sells through multi-brand luxury boutiques in a variety of metros (including London, UK), each of which has its own opening schedule.

Fashion designer Sabyasachi Mukherjee makes another sexist comment,  feminists stay mum

The brand's website is also undergoing renovations, however, Sabyasachi's items may be purchased through Elahe's online store. According to Gulf News, Sabyasachi's latest fine jewellery line was just introduced in Dubai at multi-brand retailer Bayt Damas.

Sabyasachi expanded its fine jewellery collection in Dubai ahead of the forthcoming wedding season, after making its debut at the store last autumn. 

"There will be polarisation when it comes to consumption of items when the pandemic stops," designer Sabyasachi Mukherjee told Gulf News this week. "Some individuals will be cautious, while others will take risks. During the epidemic, I had the opposite difficulty.

There was a greater demand than supply. However, because I am a responsible entrepreneur, my factor was functioning in a fragmented manner. We've been denying orders all throughout the world... Some people are heartbroken. When the choice is between life and livelihood, life takes precedence."

 

Dear Reader, we at DFU Publications are committed to providing the latest news updates on trade development and insights, to keep our readers informed. Stay tuned. 

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Due to an increase in Covid-19 instances, Sabyasachi outlets are now appointment-only

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